Stop the Bleed — a marketing campaign launched by the White House in 2015 as a method to higher equip bystanders of emergencies with the instruments to stop fatalities in life-threatening conditions — debuted a brand new PSA that includes stars of community medical dramas Good Sam and New Amsterdam.
Sparked by the struggle in Ukraine, the spot options Good Sam star Sophia Bush and New Amsterdam lead Ryan Eggold alongside co-stars like Alejandro Hernandez, Conner Marx, Freema Agyeman, Janet Montgomery, Jocko Sims and Sandra Mae Frank. The actors element strategies to cease bleeding on injured events within the absence of medical professionals or whereas they’re en route.
Per official intel concerning the PSA, it was orchestrated by producer Michael Seitzman (North Country, Quantico) of Maniac Prods. He wrote the script with enter from physicians from the American College of Surgeons, the American Red Cross, the Uniformed Services University’s National Center for Disaster Medicine & Public Health and Brigham and Women’s Hospital/Mass General Brigham. The spot marks one other collaboration for Seitzman and Stop the Bleed. He first grew to become concerned with the marketing campaign in 2016 whereas engaged on one other medical drama, Code Black.
Good Sam showrunner Katie Wech and New Amsterdam showrunner David Schulner are mentioned to have been instrumental in getting the spot throughout the end line by securing time and expertise from their respective reveals.
See the total PSA beneath.