If an elite sportsperson has a stirring physique of labor and a picture that strikes the needle – as advertising and marketing gurus would put it – it hardly issues if their abilities have pale a shade.
The 2022 Sportico record of the Top 100 Highest-Paid Athletes within the World is a who’s who of sporting greatness over the past couple of a long time, however even when a few of them could also be on the fag finish of their time on the very summit of their pursuits, it doesn’t mirror of their earnings.
Someone like Virat Kohli – the only real cricketer within the record – could also be struggling for runs, however that hasn’t made him a lesser star with earnings of $33.9 million (together with $31m in endorsements) placing him in joint 61st spot.
The prime 10 within the record options common suspects like Lionel Messi, Cristiano Ronaldo, Roger Federer and Tiger Woods – about whom it may be safely stated that their finest days are behind them and any main achievement sooner or later shall be akin to a final hurrah.
Messi ($122 million) and Ronaldo ($115m) play a group sport and their present earnings are an element of what they’ve achieved over their illustrious careers. The instances of Federer and Woods are proof of picture trumping outcomes and trophies.
These days, Woods stays within the information – after his life-threatening automobile crash final 12 months – no matter the place he finishes in a golf event. As far as Federer is worried, he has hardly performed within the final couple of years, has a comeback scheduled for October, which is prone to be a farewell tour for the Swiss star who could be 41 by then. In truth, solely $724,000 of Federer’s earnings – out of a complete of $85.7m – have been earned on a tennis court docket, however he nonetheless finds himself in eighth spot.
The remainder of the highest 10 – led by basketball legend LeBron James – is closely populated by fellow NBA stars Stephen Curry, Kevin Durant and James Harden, together with one other footballer (Neymar) and a boxer (Canelo Alvarez).
The goodwill that Federer enjoys within the sporting world is effectively documented, and the media frenzy that Woods nonetheless generates – even when there are various much-younger superstars successful and contending at Majors today – is seen to be believed. Recently, a neighborhood information channel employed a helicopter to eavesdrop on Woods’ apply spherical on the Southern Hills golf course, venue of the upcoming PGA Championship. Mind you, this was when there was no certainty over whether or not the 15-time Major winner would really play within the event. It explains why Woods continues to be tenth within the earnings chart, with $65m of his $73.5m earnings coming away from the golf course.
The truth stays that icons like Federer and Woods are recognised all over the world – even by individuals who might not essentially be avid followers of their respective sports activities – making them secure bets for any advertising and marketing marketing campaign. Their model recall worth might go down barely if they aren’t taking part in repeatedly, however it is going to be nonetheless greater than a youthful star swiftly making his approach to the highest of his sport (e.g. Carlos Alcaraz).
Athlete Sport Winnings Endorsements Total
LeBron James (Basketball) $36.9M $90M $126.9M
Lionel Messi (Football) $72M $50M $122M
Cristiano Ronaldo (Football) $60M $55M $115M
Neymar (Football) $65M $38M $103M
Canelo Álvarez (Boxing) $84M $5M $89M
Stephen Curry (Basketball) $41.2M $45M $86.2M
Kevin Durant (Basketball) $37.9M $48M $85.9M
Roger Federer (Tennis) $724K $85M $85.7M
Virat Kohli (Cricket) (*61) $2.9M $31M $33.9M 61