Erewhon, the grocery store well-known for star recognizing and high-priced items, has a brand new pair of big-ticket gadgets on its cabinets.
The L.A. chain partnered with French vogue home Casablanca on luxurious canvas tote baggage and pink juice, marking the primary collaboration of its sort for Erewhon. The Alaya Après-Sport juice ($14) and Après-Sport Tote Bag ($165) shall be bought April 13-May 9 in any respect seven areas (Calabasas, Fairfax/West Hollywood, Pacific Palisades, Santa Monica, Silver Lake, Studio City and Venice). Each bottle is emblazoned with Casablanca’s emblem and a particular branded hangtag. Meanwhile, the 100% cotton canvas bag options vibrant pink detailing and logos.
The juice, named for Casablanca inventive director Charaf Tajer’s son, was formulated utilizing elements his household intakes on the each day together with coconut milk, strawberries, pitaya and pink salt. While even movie star buyers would possibly balk on the value, Tajer believes well-being has no worth: “We’re always looking for the beauty in the world,” he says, “and that usually starts within. Erewhon has always been one of my favorite stores, and both Casablanca and Erewhon have so many shared philosophies and values around wellbeing, especially treating nature and the natural path as the ultimate luxury.”
Erewhon’s model improvement exec Alec Antoci says it makes “perfect sense” to accomplice with Casablanca, an organization he categorizes as a like-minded model. “In their own right, I think of Casablanca as more than a typical brand. They are experts in creating an immersive story through vibrant art direction and luxurious materials in each of their collections.”
A model of this story first appeared within the April 13 problem of The Hollywood Reporter journal. Click right here to subscribe.