Indian films have recently been experiencing some critical hikes by way of ticket costs and to this point, the pattern has refused to die down. Amidst such a surge, the makers of Kartik Aaryan starrer Bhool Bhulaiyaa 2 have reportedly determined to maintain the ticket costs low. This would come as a reduction to the widespread man because it has develop into troublesome to observe movies in theatres with households with such excessive ticket costs.
For the unversed, the movie is a sequel to the 2007 horror-comedy, Bhool Bhulaiyaa, which was not only a blockbuster but in addition enjoys an enormous fan following even in the present day. The upcoming movie has been directed by Anees Bazmee and options Kartik Aaryan and Kiara Advani within the lead roles. There has been a variety of hype across the movie and it’s anticipated to replicate within the field workplace as properly.
The advance bookings for Bhool Bhulaiyaa 2 not too long ago opened and the promoting worth has been fairly low, in comparison with the quantity that’s operating out there at this level. According to a report by Pinkvilla, Cinepolis Andheri is promoting the tickets for ₹180 which may be very low in comparison with KGF: Chapter 2’s charges, which was round ₹300 per ticket.
During and post-pandemic, the typical ticket worth at PVR Andheri was round 180 however the Bhool Bhulaiyaa 2 numbers are at present at ₹110. The identical pattern was relevant for RRR and Doctor Strange 2, each of which offered tickets at virtually double of the above-mentioned Bhool Bhulaiyaa quantity. A supply near the identical publication now believes that this can be a strategic method taken by Bhushan Kumar and staff.
“After multiple meetings and rounds of discussions, the producers, Bhushan Kumar and Murad Khetani along with distributor Anil Thadani, decided to let go of the premium pricing strategy. The idea is to get more and more people back to the cinema hall by keeping things as basic as they get.”, the supply instructed Pinkvilla.
Speaking about how Bhool Bhulaiyaa 2 pricing will be helpful, the identical supply stated, “There is enough buzz and awareness around the film and the team wanted to take a call keeping the audience in mind. They believe the reasonable pricing policy will get more footfalls and in return, result in faster spread of word of mouth.”
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