News

Coronavirus boosts online retail sales, supermarkets benefit strongly

Hello Fresh grew strongly during the pandemic. Photo: Deborah Ferraz

The Netherlands’ biggest online retailers boosted their turnover 45% during the pandemic last year but the top seven in the ranking remain unchanged from 2019.

Bol.com is top of the new edition of the Twinkle100, followed by domestic appliance and electronics seller Coolblue and then supermarket group Albert Heijn. According to the Twinkle100, Albert Heijn’s online sales rose 80% last year to €1.2b.

Jumbo, in 7th place, booked 44% more sales while online supermarket Picnic is now 8th in the ranking. Ready to prepare meals firm Hello Fresh, has moved up from 20th to 10th place.

Even though supermarkets were allowed to remain open during the lockdown, their clients would appear to have discovered online food shopping in a big away, retail expert and Groningen University professor Laurens Sloot told broadcaster NOS.

‘Last year, food sales accounted for 7% of online sales, compared with 3.5% in 2019,’ he said. ‘There is a bit of a drop at the moment, largely because older people who have been vaccinated are daring to visit shops again.’

Nevertheless, online supermarkets are still not profitable, he said. ‘All the systems are loss-making, but no-one wants to miss out so they don’t pull the plug. Sales are expected to rise to 10% in 2025 and 15% by 2030. Supermarkets are gambling on eventually being able to pass on the delivery costs, or charge slightly higher prices for internet sales.’

Thank you for donating to DutchNews.nl

The DutchNews.nl team would like to thank all the generous readers who have made a donation in recent weeks. Your financial support has helped us to expand our coverage of the coronavirus crisis into the evenings and weekends and make sure you are kept up to date with the latest developments.

DutchNews.nl has been free for 14 years, but without the financial backing of our readers, we would not be able to provide you with fair and accurate news and features about all things Dutch. Your contributions make this possible.

If you have not yet made a donation, but would like to, you can do so via Ideal, credit card or Paypal.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

close